Unleashing Web 2. 0 : From Concepts to

The emergence of Web 2.0 is provoking challenging questions for developers: What products and services can our company provide to customers and employees using Rich Internet Applications, mash-ups, Web feeds or Ajax? Which business models are appropriate and how do we implement them? What are best practices and how do we apply them? If you need answers to these and related questions, you need this booka comprehensive and reliable resource that guides you into the emerging and unstructured landscape that is Web 2.0. * Presents a complete view of Web 2.0 including services and technologies * Discusses potential new products and services and the technology and programming ability needed to realize them * Offers how to basics presenting development frameworks and best practices * Compares and contrasts Web 2.0 with the Semantic Web Gottfried Vossen is a professor of Information Systems and Computer Science at the University of Muenster in Germany. He is the European Editor-in-Chief of Elseviers Information SystemsAn International Journal. Stephan Hagemann is a PhD. Student in Gottfrieds research group focused on Web technologies. * Presents a complete view of Web 2.0 including services and technologies * Discusses potential new products and services and the technology and programming ability needed to realize them * Offers how to basics presenting development frameworks and best practices * Compares and contrasts Web 2.0 with the Semantic Web

Gottfried Vossen is a professor of Information Systems and Computer Science at the University of Muenster in Germany

Preface	p. xi
A Brief History of the Web	p. 1
A new breed of applications: the rise of the Web	p. 2
The arrival of the browser	p. 2
The flattening of the world	p. 7
From linking to searching	p. 10
Commercialization of the Web	p. 22
Peer-to-peer networks and free file sharing	p. 34
Technological developments in a nutshell	p. 38
IP networking	p. 40
HTML and XML	p. 42
Web services and RSS	p. 46
User participation and contribution: socialization of the Web	p. 49
Blogs and wikis	p. 49
Social networks	p. 58
Merging the streams: the arrival of "Web 2.0"	p. 64
A Review of the Technological Stream	p. 69
Developments in Web technology	p. 69
HTML	p. 71
XML	p. 76
CSS	p. 80
Scripting technologies	p. 87
Web applications of XML	p. 102
Web services	p. 102
Web feed formats	p. 115
P2P	p. 124
P2P file-sharing networks	p. 124
Other P2P applications	p. 128
Summary	p. 132
Enabling Techniques and Technologies	p. 135
Rich Internet Applications	p. 136
Sample RIAs: e-mail applications	p. 137
XMLHttpRequest, the link needed for Ajax	p. 146
More RIAs: Office and map applications	p. 155
APIs, WPCs, and their mash-ups	p. 161
The situation in Web 1.0	p. 162
Content syndication with Web feeds	p. 167
Mash-ups based on WPCs	p. 172
Tagging	p. 183
Flickr and tagging	p. 185
Social bookmarking	p. 195
Folksonomies	p. 201
Summary	p. 203
Sample Frameworks for Web Application Development	p. 205
Development methodologies	p. 206
Client-side Ajax frameworks	p. 211
Kabuki Ajax toolkit	p. 212
Development of a Zimlet using AjaxTK	p. 216
Server-side frameworks	p. 222
Ruby on Rails	p. 222
Creating a Web application with Rails	p. 224
Frameworks for other RIA technologies	p. 232
RIA development with OpenLaszlo	p. 232
Flash versus Ajax	p. 236
Summary	p. 238
Impacts of the Next Generation of the Web	p. 241
Business models for Internet and Web	p. 242
Commission-based brokerage and merchants	p. 243
Advertising	p. 245
Information intermediaries	p. 248
The community and the subscription models	p. 249
Summary	p. 250
Data ownership	p. 251
Software as a Service (SaaS)	p. 254
A look back: the ASP model	p. 256
The provider-oriented view	p. 257
The consumer-oriented view and service customization	p. 263
Socialization and cocreation of content	p. 266
Social search	p. 266
Social aspects of software	p. 271
Impacts of online social networks	p. 273
User-generated content in advertising	p. 275
Second Life	p. 276
Summary	p. 279
The Semantic Web and Web 2.0	p. 281
Basics	p. 283
Search revisited	p. 283
Data and information integration	p. 287
The Semantic Web idea	p. 289
The structure of the Semantic Web	p. 292
Languages of the Semantic Web	p. 295
The Resource Description Framework (RDF)	p. 295
RDF Schema (RDFS)	p. 298
Web Ontology Language (OWL)	p. 303
Ontologies	p. 308
Introduction	p. 309
Design of an ontology	p. 310
OntoMedia: an ontology-based personal entertainment system	p. 320
From tagging to ontologies and back	p. 323
Micro-formats	p. 325
Collaborative tagging and folksonomies	p. 328
Summary	p. 334
References	p. 337
Index	p. 345
Table of Contents provided by Ingram. All Rights Reserved.

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Unleashing Web 2. 0 : From Concepts to Creativity

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