Unlocking Marketing

The Unlocking Business series offers a new kind of textbook for Business students in the first and second years of their degree. This volume, which focuses exclusively on Marketing, includes the following: *Strict coverage of the key knowledge, concepts and ideas in a lean, focused book, allowing the student to find what they want without ploughing through thousands of pages *Carefully written text with case studies, exercises and seminar ideas woven through it to help students learn quickly and retain their knowledge *Encouragement of good practice such as complete referencing and suggested wider reading, to help those who wish to obtain the best possible degree classification *Useful web resources including further case studies, revision summaries and interactive multiple-choice quizzes at http://www.hodderplus.co.uk/unlockingbusiness *A cost-effective way to prepare for your studies

David Needham is Senior Lecturer in Business Education at Nottingham Trent University. He is the author of several business books including Advanced Business and Business for Foundation Degrees and Higher Awards (both published by Heinemann).