Visual Communication Research Designs

Visual Communication Research Designs offers detailed guidance for using a variety of research methods to investigate visual communications. This book embeds each method-interview, draw-and-write, diary, Photovoice, case study, visual ethnography, focus group, discourse analysis, and content analysis-within a research design. Chapters begin with a brief, engaging story, such as: Why people really include visuals on Facebook, Why Picasso could draw but barely pass elementary school, How camera phones can be used for intimate communication.

Keith Kenney (Ph.D. Michigan State University) is an associate professor in the School of Journalism and Mass Communications at the University of South Carolina