FREE SHIPPING

on all orders of $79 or more

$3 OFF your purchase of $60 or more!
Use coupon code SATURDAY in checkout.
Visual Culture by Howells, Richard; Negreiros , Joaquim, 9780745650715
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780745650715 | 0745650716
  • Cover: Paperback
  • Copyright: 1/10/2012
  • Rent Textbook

    (Recommended)

    $17.61
     
    Term
    Due
    Price
  • Buy Used Textbook

    Usually Ships in 3-5 Business Days

    $17.96
  • Buy New Textbook

    In Stock Usually Ships in 24 Hours.

    $22.59
  • eTextbook

    Available Instantly

    Online: 365 Days

    Downloadable: Lifetime Access

    $86.39
This is a revised, expanded, and updated edition of the highly successful Visual Culture. Like its predecessor, this new version is about visual literacy, exploring how meaning is both made and transmitted in an increasingly visual world. It is designed to introduce students and other interested readers to the analysis of all kinds of visual text, whether drawings, paintings, photographs, films, advertisements, television or new media forms. The book is illustrated with examples that range from medieval painting to contemporary advertising images, and is written in a lively and engaging style. The first part of the book takes the reader through differing theoretical approaches to visual analysis, and includes chapters on iconology, form, art history, ideology, semiotics and hermeneutics. The second part shifts from a theoretical to a medium-based approach and comprises chapters on fine art, photography, film, television and new media. These chapters are connected by an underlying theme about the complex relationship between visual culture and reality. New for the second edition are ten more theoretically advanced Key Debate sections, which conclude each chapter by provoking readers to set off and think for themselves. Prominent among the new provocateurs are Kant, Baudrillard, Althusser, Deleuze, Benjamin, and Foucault. New examples and illustrations have also been added, together with updated suggestions for further reading. The book draws together seemingly diverse approaches, while ultimately arguing for a polysemic approach to visual analysis. Building on the success of the first edition, this new edition continues to provide an ideal introduction for students taking courses in visual culture and communications in a wide range of disciplines, including media and cultural studies, sociology, art and design.

You might also enjoy...



Please wait while the item is added to your bag...