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Web Analytics 2. 0 : The Art of Online Accountability and Science of Customer Centricity

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Web Analytics 2. 0 : The Art of Online Accountability and Science of Customer Centricity by Kaushik, Avinash, 9780470529393
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  • ISBN: 9780470529393 | 0470529393
  • Cover: Paperback
  • Copyright: 10/26/2009
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Web Analytics 2.0 is the perfect follow-up to the bestseller Web Analytics: An Hour a Day as it expands upon the lessons learned, delves into more advanced techniques, and covers the absolute latest web analytics tools and methods. Because it is agnostic regarding web analytics tools and will cover such hot topics as measuring video content, blogs, Flash content, and social media, it will have exceptionally wide appeal and be a must-read for all web analytics practitioners, including those who read the first book.Web Analytics 2.0 begins with an overview of how the web analytics field-and the web-has evolved over the past couple of years before exploring the various analytics tools and offering guidelines about which to use for what situations. The book then digs deeply into the most pertinent metrics and shows how to set up custom reporting so readers can be sure those metrics are being properly tracked and reported in their analytics package. Next, it reveals solutions to today's data-related web analytics challenges and offers a detailed data recon checklist. The book then shows web analytics pros (and those who want to be) how to use analytics software to measure for such difficult factors as return on investment, customer satisfaction, and economic value.Web Analytics 2.0 next explores how to best tackle the emerging analytics fields: social media (including Twitter), blog metrics, video, and mobile analytics before diving into advanced analytics topics, including how to create sophisticated and detailed dashboards in each analytics package, track the online impact of offline campaigns and vice versa, gather and evaluate trend data, and more.Packed with step-by-step instructions, tutorials, and case studies, and featuring a DVD with videos, Podcasts, PowerPoint presentations, and helpful dashboards and other analytics-related files, Web Analytics 2.0 is poised to follow in the footsteps of Web Analytics: An Hour a Day and become the de facto industry standard book for all practitioners of web analytics.

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