Web Site Measurement Hacks
, by Peterson, Eric T.Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780596009885 | 0596009887
- Cover: Paperback
- Copyright: 9/1/2005
This is a guidebook to truly understanding web site visitors and how they contribute to businesses success. Written by Eric T. Peterson, industry analyst and author of Web Analytics Demystified, this book takes a deeper look at how real companies use analytics to their success. Covering both the basics - definition of commonly used terms, which features are useful and which are superfluous -as well as techniques that the most advanced Web site analyst uses on a daily basis, Web Site Measurement Hacks is the technology companion that every site operator needs. It helps organisations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring and then improving their site's usability, performance, and design.