Weird Ideas That Work How to Build a Creative

A breakthrough in management thinking, "weird ideas" canhelp every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventionalandweird.Hire misfitsPursue the impracticalFind happy people and encourage them to fightReward failure but punish inactionForget your own successesThese and other counterintuitive strategies will unlock ideas you never knew you had.

Robert I. Sutton is professor of management science and engineering at the Stanford University School of Engineering, where he is the former codirector of the Center for Work, Technology, and Organization. Sutton is the author of The No Asshole Rule and coauthor of The Knowing-Doing Gap and Hard Facts, Dangerous Half-Truths, and Total Nonsense.

Why The Weird Ideas Work
Why These Ideas Work, but Seem Weird
What Is Creativity, Anyway?
The Weird Ideas
Hire ""Slow Learners"" (of the Organizational Code) (Weird Idea #1)
Hire People Who Make You Uncomfortable, Even Those You Dislike (Weird Idea #11?2)
Hire People You (Probably) Don't Need (Weird Idea #2)
Use Job Interviews to Get Ideas, Not to Screen Candidates (Weird Idea #3)
Encourage People to Ignore and Defy Superiors and Peers (Weird Idea #4)
Find Som
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Weird Ideas That Work How to Build a Creative Company

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