What the CEO Wants You To Know, Expanded and Updated How Your Company Really Works

The classic on the universal laws of business success, completely revised and updated for today's leaders

Completely rewritten for today’s business world, What the CEO Wants You to Know, expanded and updated, written by bestselling author Ram Charan, describes the fundamentals behind every business, from street vendors in Mumbai, to Fortune 500 companies. Drawing on stories from Uber, Amazon, Apple, Toyota, Netflix, Lyft, The Limited, Walmart, GE and Starbucks, Charan, in the most accessible language imaginable, explains the ins and outs of how companies work, from gross revenue and operating costs, to inventory and cash flow, from turnover, profits and margins, to return on capital and accounts payable and receivable, from product quality to sales.  A classic in the business literature, with hundreds of thousands of copies in print, this short and engaging book is like a miniature MBA course between covers.

For everyone who wants to master and understand the levers that drive a successful business, What the CEO Wants You to Know is the perfect answer.

Ram Charan is the coauthor of the bestsellng Execution and Confronting Reality, written with Larry Bossidy, and the author of Know How and ten other books.  A former award winning Harvard Business School professor, he is a noted expert on business strategy, execution, corporate boards and building a high performance organization.  He has worked with the CEOs of some of the world’s most successful companies, including GE, Bank of America, Verizon, Coca-Cola, 3M, Merck, Aditya Birla Group and Tata Group.