When Generations Collide

Updated with a new Foreword, this insightful guide shows how to solve problems among traditionalists, baby boomers, generation Xers, and Millennials--and how to recruit, retain, motivate, and manage each of them most effectively.

Bady boomer Lynne C. Lancaster earned her stripes as a corporate communication consultant to companies such as Coca-Cola and Pillsbury. Together, Lancaster and Stillman run the Bridgeworks consulting firm Generation Xer David Stillman's work in communications has earned him Worldfest-Houston Medals, the New York Festivals Award, and a Clio Award. Together, Lancaster and Stillman run the Bridgeworks consulting firm

Authors' Note to the Paperback Edition

v

Acknowledgments

ix

Foreword

xix

Introduction: How This Book Came to Be

xxiii

SECTION I: WHO ARE THE GENERATIONS AND WHY DO THEY COLLIDE?

1

(48)

Generational Turbulence

3

(7)

The Widening Generation Gap At Work

From World War II to the World Wide Web

10

(26)

Traditionalists, Baby Boomers, Generation Xers, and Millennials at Work

The Tie-Dyed Preppy

36

(6)

On the Cusp Between Two Generations

Race, Religion, Gender . . . What Next?

42

(7)

Generational Differences: The Newest Form of Diversity

SECTION II: PUTTING THE GENERATIONS TO WORK

49

(100)

What Do You Want to Be When You Grow Up?

51

(19)

Mapping the Generations' Career Paths

From A Gold Clock to Founders' Stock

70

(27)

Rewarding the Generations

Scoring A Perfect ``10'' on the Balance Beam

97

(25)

What ``Balance'' Means to the Generations

Sitting On A Porch Swing Drinking Metamucil?

122

(19)

How the Generations are Redefining Retirement

Is Fun Really the ``F-Word''?

141

(8)

The Dirt on ``Fun'' at Work

SECTION III: RECRUITING THE GENERATIONS

149

(86)

Finders Keepers

151

(12)

How the Rules of the Recruiting Game Have Changed

Why Would Anyone Want to Work for You?

163

(17)

Creating Employee Value Propositions for the Generations

Ready, Aim, Hire!

180

(19)

Putting Value Propositions to Work

Diamonds in the Rough

199

(16)

Finding New Generations of Employees

Here's Your Boss and Benefits; There's the Bathroom

215

(20)

Orientation Programs and the Generations

SECTION IV: RETAINING AND MANAGING THE GENERATIONS

235

(94)

The Solid Oak Door Has Become A Revolving One

237

(16)

Retaining the Generations

Is No News Really Good News?

253

(22)

Giving and Receiving Feedback

The School Bell is Ringing More Loudly Than Ever

275

(22)

Training the Generations

``I Once Diapered Somebody Who's Now My Boss's Age''

297

(11)

When Generation X is the Manager

Minding Your Generational Ps and Qs

308

(11)

Language, Etiquette, and the Generations

Connecting Over the Kung Pao

319

(10)

How the Generations are Reinventing Diversity

SECTION V: WHERE DO WE GO FROM HERE?

329

(8)

Are We There Yet?

331

(6)

The Future of the Generations at Work

Bibliography

337

(2)

Index

339

(14)

Readers' Guide

353

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When Generations Collide

Summary

Author Biography

Table of Contents

Supplemental Materials