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Why We Buy The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

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Why We Buy The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond by Underhill, Paco, 9781416595243
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  • ISBN: 9781416595243 | 1416595244
  • Cover: Paperback
  • Copyright: 12/30/2008
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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes: The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.The newWhy We Buyis an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.

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