Wikinomics How Mass Collaboration Changes Everything

The acclaimed bestseller that's teaching the world about the power of mass collaboration. Translated into more than twenty languages and named one of the best business books of the year by reviewers around the world, Wikinomicshas become essential reading for business people everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but at traditional companies that have embraced technology to breathe new life into their enterprises. This national bestseller reveals the nuances that drive wikinomics, and share fascinating stories of how masses of people (both paid and volunteer) are now creating TV news stories, sequencing the human gnome, remixing their favorite music, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, and even building motorcycles.

Don Tapscott is an internationally sought consultant on business strategy and organizational transformation. He is the founder of New Paradigm, now owned by nGenera, the leader in enterprise collaboration.

Anthony D. Williams is a strategic advisor to several Fortune 500 firms and is a senior fellow at the Lisbon Council.