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- ISBN: 9780071467643 | 0071467645
- Cover: Paperback
- Copyright: 2/22/2006
The authors' Switchtrade; Curriculum has been revered as "absolutely amazing" and "one of the best" by such companies as Underwriters Laboratories, Computer Associates, and Pepsi. Their Switch Technique workshops are extremely popular The authors' clients include Abbott Labs, United Airlines, and Motorola (which credits the method taught in this book with a 17 percent increase in its customer retention rate)