Winning at New Products : Creating Value Through Innovation, by Cooper, Robert G.
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- ISBN: 9780465025787 | 0465025781
- Cover: Paperback
- Copyright: 7/12/2011
For more than two decades, Winning at New Productshas served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Productscites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step--from idea generation to launch.