Winning the Story Wars : Why Those Who Tell (and Live) the Best Stories Will Rule the Future, by Sachs, Jonah
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- ISBN: 9781422143568 | 1422143562
- Cover: Hardcover
- Copyright: 7/10/2012
Globally recognized storyteller, designer, and entrepreneur Sachs argues that only those brands that tell "values-driven stories" through the "right" channels will revolutionize marketing and may become humanity's greatest hope for the future.