Winning with Words: The Origins and Impact of Political Framing

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ISBN: 9780415997942 | 0415997941
Cover: Nonspecific Binding
Copyright: 8/19/2009

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Today's politicians devote great attention and care to framing their messages. Here Schaffner and Sellers bring together prominent scholars from political science, communication, and psychology in a tightly focused analysis of both the origins and the real-world impact of framing.

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List of Figures	p. vii
List of Tables	p. viii
Preface	p. ix
Acknowledgments xi
Introduction	p. 1
Origins	p. 9
Framing and Value Recruitment in the Debate Over Teaching Evolution	p. 11
Partisan Framing in Legislative Debates	p. 41
Building a Framing Campaign: Interest Groups and the Debate on Partial-birth Abortion	p. 60
Mobilizing to Frame Elecdon Campaigns	p. 78
Impact	p. 99
Competing Frames in a Political Campaign	p. 101
Taxing Death or Estates? When Frames Influence Citizens' Issue Beliefs	p. 121
Great Communicators? The Influence of Presidential andCongressional Issue Framing on Party Identification	p. 136
The Decline of the Death Penalty: How Media FramingChanged Capital Punishment in America	p. 159
Framing Research: The Next Steps	p. 185
Notes on Contributors	p. 192
Index	p. 195
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Winning with Words: The Origins and Impact of Political Framing

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