Wish You Were Here Professional Edition

The Stories Behind 50 of the World’s Great Destinations. This book will give tourists and travelers a description of each of the 50 destinations with a personal explanation giving an insight as to why, and how, these destinations consistently deliver high-quality visitor experiences. It aims to show the visitor how good management and an understanding of the importance of hospitality underpins the success of each destination. Tourists are now very interested in knowing more about how the places they visit are organized and how they get things right. For the tourism professional and future destination managers and marketers, the Professional Edition will have the same core content, exploring the destinations, plus a detailed analysis of international best practice in destination management written with deep insight and research supported by an extensive bibliography. It is a major reference book on successful destination management based on Terry Stevens' 40 years of work in the industry in over 55 countries.

Professor Terry Stevens is an international tourism consultant. Stevens studied Geography at Swansea University from 1970 and after gaining his MSc in Land Management at Reading University he returned to work at the Wales Tourist Board and has lived in Wales ever since, where he learnt to speak Welsh. After working as the Director of Tourism for West Glamorgan Council, Terry became Development Manager for Cadw: Welsh Historic Monuments and later Dean and Professor of Tourism Management at Swansea Metropolitan University before establishing his own consultancy business.