Women, Media and Consumption in Japan

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ISBN: 9780700703302 | 0700703306
Cover: Paperback
Copyright: 10/26/1995

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First book of its kind to examine images of women in Japanese consumerism. Explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends. Covers visual and print media.

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Editors' note
Acknowledgements
Introduction: Hiding in the light: from Oshin to Yoshimoto Banana	p. 1
Interpreting Oshin - war, history and women in modern Japan	p. 75
Reading Japanese in Katei Gaho: the art of being an upperclass woman	p. 111
Antiphonal performances? Japanese women's magazines and women's voices	p. 143
Environmentalism seen through Japanese women's magazines	p. 170
Consuming bodies: constructing and representing the female body in contemporary Japanese print media	p. 197
Cuties in Japan	p. 220
The marketing of adolescence in Japan: buying and dreaming	p. 255
Yoshimoto Banana's Kitchen, or the cultural logic of Japanese consumerism	p. 274
References	p. 299
List of contributors	p. 310
Index	p. 312
Table of Contents provided by Blackwell. All Rights Reserved.

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Women, Media and Consumption in Japan

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