Words That Work, by Luntz, Frank I.
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- ISBN: 9781401309299 | 1401309291
- Cover: Paperback
- Copyright: 8/5/2008
Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.