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Words That Work

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Words That Work by Luntz, Frank I., 9781401309299
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9781401309299 | 1401309291
  • Cover: Paperback
  • Copyright: 8/5/2008
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Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.

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