The World of Fashion

The World of Fashion is the essential source for students who want to understand the fashion industry. Starting with an introduction to the history of fashion and its evolving role within the global marketplace, each chapter focuses on an aspect of the industry, from consumer behavior and fashion trends to textiles, product development, manufacturing, and merchandising. Each chapter has been fully updated to include new information and updated artwork. Fashion history has been updated to include current events and an added discussion of portfolio preparation provides complete coverage of careers in fashion. Unique chapters on the multicultural consumer and outsourcing fashion design, production, and management plus coverage of important industry trends such as social responsibility, eco-consciousness, social networking reflect the current state of the fashion industry.

Jay Diamond is Professor Emeritus at Nassau Community College, where he served as the Chair of the Fashion, Marketing, and Retailing Department as well as the Dean of Business. His honors include the Distinguished Professor of the State University of New York, as well as the first Distinguished Achievement Award at Nassau Community College. Diamond has written numerous textbooks on fashion, retailing, and marketing. In addition, he is the creative force for Diamond Educational Productions, a company that specializes in fashion, retailing, marketing, and professional development videos.

Ellen Diamond is Professor Emerita at Nassau Community College in the Fashion, Marketing, and Retailing Department. She is an internationally recognized artist specializing in original acrylics on canvas and giclee prints. Her works are in public and private collections throughout the world. Diamond's honors include membership in the prestigious National Association for Women Artists. She has co-authored many texts on fashion and retailing, and is the president of Diamond Educational Productions, a company that specializes in fashion, retailing, marketing, and professional development videos.

The Evolution of FashionFashions: 1900 to PresentThe Powerful ConsumerThe Multicultural Consumer and FashionEver-Changing Fashion and Its AcceptanceFashion in the Global MarketplaceCareers in FashionThe Textile IndustryFurs and LeatherApparel: Women's, Men's and Children'sIntimate ApparelFashion AccessoriesDetails and TrimmingsCosmetics and FragrancesHome FashionsFashion Forecasting for Designers and ManufacturersElements and Principles of Design for Developing an Fashion CollectionApparel and Accessories ManufacturingOutsourcing Fashion Design, Production, and ManagementResident Buying Offices and Other Fashion Information Sources for RetailersThe Fashion RetailerAdvertising, Special Events, Publicity, and Visual MerchandisingAppendix A: Selected Examples of Color and Fashion Trend Forecasting ServicesAppendix B: Selected Trade Associations for the World of FashionGlossary Index