Writing Proposals

Written for college students or professionals seeking a reference,Writing Proposalsoffers a comprehensive, strategic approach to proposal development for the technical professions. The author takes readers step-by-step through the development process, helping them invent ideas, organize materials, write in plain and persuasive styles, and create an effective visual design.Writing Proposalsprovides students with additional material frequently not found in other texts on writing proposals, including a full chapter on creating budgets and thorough coverage of using the Internet.

Preface
Introduction to Proposals and Grants
Why Do We Write Proposals?
Rhetoric
The Proposal Genre
The Proposal Writing Process
Writing Grant Proposals
Case Study: The Cool Campus Project
Identifying Problems and Opportunities
Two Basic Reasons for Writing Proposals
Unsolicited and Solicited Proposals
Reading RFPs
Determining the Status, or Stasis, of an Opportunity
A Description of the RFP Interpretation Process
Defining the Problem or Opportunity
Applying Stasis Questions
Case Study: What Is The Problem?
Strategic Planning for Proposals and Grants
Elements of Strategic Planning
Setting Objectives
The Rhetorical Situation
The Situation at Overture Designs
Focusing a Writing Team
Case Study: Defining the Rhetorical Situation
Describing the Current Situation
Why Describe the Current Situation?
Guidelines for Drafting the Current Situation Section
Researching the Current Situation
Mapping in Teams
Writing the Current Situation Section
Lisa Millerrsquo;s Current Situation Section
Special Case: Research Grants and Literature Reviews
Case Study: Describing the Current Situation at Durango University
Developing a Project Plan
The Importance of the Project Plan Section
Setting Objectives for the Project
Setting Goals for the Overture Designs Project
Answering the How Question
Mapping a Project Plan for the Overture Proposal
Organizing the Project Plan Section
Answering the Why Questions
Writing the Project Plan Section
Developing a Project Timeline
A Comment on Research Methodologies
Case Study: Planning the Charrette
Describing Qualifications
The Importance of Trust
Types of Qualifications Sections
What Makes You Different Makes You Attractive
Developing the Content of the Qualifications Section
Table of Contents provided by Publisher. All Rights Reserved.

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Summary

Table of Contents

Supplemental Materials