Your Company Sucks It's Time to Declare War

This groundbreaking book makes three points clear: 1. The key to long-term business success is for the leader to Declare War on him/herself. 2. Only four factors lead to business failure. 3. Customer satisfaction is a curse in disguise. "Your Company Sucks" pulls back the curtain on business performance.

Mark Stevens is the CEO of MSCO, a global marketing and management consultancy that has served a stellar roster of clients, including Nike, Starwood, GE, Guardian Life, Intrawest, Estee Lauder, A.I.G., The MONY Group, Environmental Systems Products, and Virgin Air. Stevens is an in-demand speaker an organizations from Wharton to RE/MAX and is a commentator on the Fox Business Network. His popular blog, "Unconventional Thinking," is ranked among the "Top 10 Marketing Blogs in the World" by blogged.com. He is the author of the bestselling book Your Marketing Sucks.

Warning	p. i
Your Business Woes Are Keeping You Up at Night	p. 1
Effective Leaders Create Good Company Cultures	p. 15
Declare War on Complacency and Incompetence	p. 33
Where Are You in the Business Lifecycle?	p. 47
sYou Don't Have to Stay Where You Are	p. 67
An Action Plan for Change	p. 73
Woo Your Customers: The Power of the Thrill	p. 85
Thrill to the Nth Degree: Learn from the Masters	p. 101
Does Your Business Thrill? Rank Your Business on the Thrill-O-Meter	p. 113
The Element of Surprise: Only the Unexpected Is Thrilling	p. 123
The Power of Thrilled: Six Ways to Infuse Your Business with Jet Fuel	p. 133
Monetize the Thrill-A Management Road Map	p. 145
Is Your Company More Than the Sum of Its Parts?	p. 173
If You Were Handed the Company, Chances Are You Don't Know How to Run It	p. 183
About the Author	p. 191
Table of Contents provided by Ingram. All Rights Reserved.

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Your Company Sucks It's Time to Declare War on Yourself

Summary

Author Biography

Table of Contents

Supplemental Materials