Yours, Mine, and Ours Creating a Compelling Donor Experience
, by McLeish, Barry J.Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780470126400 | 047012640X
- Cover: Hardcover
- Copyright: 8/27/2007
There is a strong philanthropic tradition in this country: in cases of global or national emergencies there is typically an outpouring of contributions and offers to help. Apart from these focused tragedies, why are so many donors shying away from helping nonprofit organizations on a routine basis? What is called "shareholder value" or "brand equity value" in the for-profit world is also being felt and expressed through consumer and donor expectations of better experiences, vision, and performance on the part of the nonprofits they support. The need to create a compelling experience or bond--either for a donor, volunteer, board member, or customer--is the benchmark by which most organizations must set their sights on and operate against. This book provides the tools to get started on this invaluable transformation.