Y-Size Your Business How Gen Y Employees Can Save You Money and Grow Your Business

In today's economy, maximizing the value of every employee is critical to business survival and growth. Members of Gen Y, sometimes called Millennials, provide an enticing opportunity for employers because they are often the least expensive to employ and bring tremendous workplace potential. However, Gen Y workers can be notoriously difficult to retain, motivate, and develop in any economic environment. Business leaders who embrace Gen Y will have an immediate competitive advantage and position themselves for tremendous long-term growth.In Y-Size Your Business, Jason Ryan Dorsey, The Gen Y Guy'„¢, presents a step-by-step process and creative best practices for motivating, retaining, and developing Gen Y employees. He delivers an insider's view of Gen Y as well as more than 100 cost-effective, ready-to-use strategies that deliver immediate results for businesses of all sizes and industries. He shows you exactly how to attract the best Gen Y employees without paying them more money and then how to unlock their performance, creativity, and loyalty. Includes a behind-the-scenes view of Gen Y from someone in Gen Y (including why they text message without vowels) Explains the primary workplace differences between the four generations and how to leverage their strengths Reveals creative ways to attract and keep talented Gen Y employees without paying them more money (or meeting their Mom) Features funny, outrageous, and candid stories that expose the generation gap in the office (Pull up your pants!) Helps you view the employee lifecycle and key business operations in a new way-one you can use to your business and career advantageGen Y is the fastest growing generation in the workforce today. In 2010, they will be the entire 18 to 32 demographic. Companies that embrace them will be well positioned to navigate any economy and benefit long-term from their diverse talent and skills-as well as their friends on Facebook. Based on Dorsey's frontline work with business leaders around the world, Y-Size Your Business presents the solutions you need to make the most of an increasingly important generation that is ready to make an impact.

Jason Ryan Dorsey is an award-winning entrepreneur and an acclaimed keynote speaker often referred to as "The Gen Y Guy"®. He has been featured as a Generation Y expert on 60 Minutes, 20/20, the Today show, and The View, as well as in Fortune magazine.