Advances in Services Marketing & Management

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Advances in Services Marketing & Management by Brown, Stephen W., 9781559388559
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  • ISBN: 9781559388559 | 1559388552
  • Cover: Hardcover
  • Copyright: 7/1/1995

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This title is part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed in this title include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality.

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