Baltimore, Maryland Radio Personalities : Arthur Godfrey, by
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- ISBN: 9781156294611 | 1156294614
- Cover: Paperback
- Copyright: 7/1/2010
Purchase includes free access to book updates online and a free trial membership in the publisher's book club where you can select from more than a million books without charge. Excerpt: Arthur Morton Godfrey (August 31, 1903 March 16, 1983) was an American radio and television broadcaster and entertainer who was sometimes introduced by his nickname, The Old Redhead. No television personality of the 1950s enjoyed more clout or fame than Godfrey until an on-camera incident undermined his folksy image and triggered a gradual decline; the then-ubiquitous Godfrey helmed two CBS-TV weekly series and a daily 90-minute television mid-morning show through most of the decade but by the early 1960s found himself reduced to hosting an occasional TV special. Arguably the most prominent of the medium's early master commercial pitchmen, he was strongly identified with many of his many sponsors, especially Chesterfield cigarettes (Liggett