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- ISBN: 9780887307393 | 0887307396
- Cover: Paperback
- Copyright: 12/6/1996
Based on a groundbreaking and influential research project, this "Industry Week" Book of the Year for 1995 has begun to fundamentally change the way in which executives think about long-term success. This new edition features an Introduction by the authors which describes what they have learned since the book's original publication.