Brief Contents Part 1 Introduction to Business Communication 1 Establishing Credibility Part 2 Principles of Interpersonal Communication 2 Interpersonal Communication and Emotional Intelligence 3 Team Communication and Difficult Conversations 4 Global Communication and Diversity Part 3 Principles for Business Messages 5 Creating Effective Business Messages 6 Improving Readability with Style and Design 7 Email and Other Traditional Tools for Business Communication 8 Social Media for Business Communication Part 4 Types of Business Messages 9 Routine Business Messages 10 Persuasive Messages 11 Bad-News Messages Part 5 Reports and Presentations 12 Research and Business Proposals and Planning for Business Reports 13 Completing Business Proposals and Business Reports 14 Planning Presentations 15 Delivering Presentations 16 Employment Communications Appendixes Appendix A Punctuation, Number Usage, and Grammar Appendix B Formatting for Letters and Memos Index Bonus Content Available only at www.mcgrawhillcreate.com/cardon or in the e-book within McGraw-Hill Connect®. Bonus Chapter Crisis Communications and Public Relations Messages Bonus Appendix Creating Proposals and Business Plans
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