Business with Personal Finance for the AP Course (High School)

Unit 1 Business, Competition, and New Ideas

1.1 What Is a Business?

1.2 Markets and Competitive Advantage

1.3 PESTEL Factors and the Business Environment

1.4 How Do Business Ideas Originate?

1.5 Vision

1.6 Business Ethics

1.7 Organization, Roles, and Responsibilities

1.8 Supply Chains

Unit 2 Marketing

2.1 Marketing to Customers

2.2 Consumer Behavior

2.3 Market Research

2.4 Product

2.5 Price

2.6 Place and Channels

2.7 Promotion and Marketing Communication

Unit 3 PART 1 Personal Saving and Borrowing

3.1 Saving for Future Purchases

3.2 Borrowing, Credit, and Debt

Unit 3 PART 2 Business Finance and Accounting

3.3 Accounting and Financial Management

3.4 Business Expenses

3.5 Financial Capital

3.6 The Income Statement

3.7 The Balance Sheet and Net Worth

3.8 The Cash Flow Statement

3.9 Ethics and Financial Reporting

Unit 4 Management and Strategy

4.1 Management and Leadership

4.2 Evaluating Performance Using KPIs

4.3 Strategy and Decision Making

4.4 Strategic Frameworks: Porter's Five Forces and SWOT Analysis

Unit 5 Personal Goals, Budgeting, and Investing

5.1 Taxes, Net Income, and Budgeting

5.2 Managing Personal Risk

5.3 Saving and Investing for Education, Housing, and Retirement Goals

APPENDIX: THE BUSINESS MODEL CANVAS

REFERENCES

GLOSSARY/GLOSARIO

INDEX

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