Chinese Culture in Poster Design Award-Winning Book Posters from Shanghai Designers

When a book meets a poster, a dialogue between the eyes and the heart begins. This book presents a carefully curated selection of posters designed for a wide range of reading and literary events. They are not only “ messengers” for new book launches, author talks and cultural programs— they are visual bridges connecting contemporary design with centuries of Chinese culture. Inside, readers can: • Decode cultural design language Discover how designers transform poetic imagery, traditional motifs, classical colour palettes and other Chinese elements into fresh, contemporary visual expression. • Experience the beauty of “ Chinese Aesthetics” transformed Through high-resolution case studies, see how a poster uses blue-green landscape painting to interpret Tang poetry, or how Dunhuang-inspired colors bring ancient texts back to life— allowing tradition to bloom in modern design. • Gain creative insight and method Learn directly from designers about their thinking and process: how they draw from cultural depth, and how this can become a practical “ grammar” of design that enriches your own creative work.

Huang Kunfeng, M.A. in Ancient Chinese Calligraphy and Painting of the Department of Art History at the Chinese Academy of Fine Arts, is a prolific art book editor. She has published articles in some art periodicals and journals, along with several books on the history of Chinese painting.