Come Together

As the greatest rock and roll band of all time, the Beatles rocketed to worldwide fame soon after their 1964 arrival in the United States. Much of their achievement can be attributed to the unique Beatle sound, but it was more than just the music that catapulted them to the summit of success, and kept them there even after the band ceased touring and broke apart. How the Beatles both failed and triumphed as businessmen and the lessons today?s entrepreneurs and business leaders can draw from this unique journey is the subject of Come Together: The Business Wisdom of the Beatles. Authors Richard Courtney and George Cassidy recount the band?s many exploits, from its early struggles in Hamburg to the success of Sgt. Peppers Lonely Hearts Club Band and beyond, revealing from a business perspective what worked and what didn?t. More than the music, this book explores what it took to pass the audition.

Acknowledgments	p. xi
Introduction	p. 1
You	p. 3
The Concept	p. 7
A Little Help from Your Friends	p. 10
Leadership	p. 13
Working like a Dog	p. 15
ôDirect from Hamburgö	p. 18
Image and Branding	p. 20
Thinning the Ranks	p. 22
Setting Up Shop	p. 25
Fire Yourself and Hire a Manager	p. 27
Capitalization	p. 30
Failure	p. 33
The Accidental Mentor	p. 36
Being Bested	p. 39
Customer Service	p. 43
Communication	p. 46
Success	p. 49
Being Overlooked	p. 52
Humor	p. 55
Paying the Price of Fame	p. 58
Record Every Thought	p. 61
Two of Us	p. 63
Revenue Streams	p. 66
Financial Planning	p. 70
Taxman	p. 74
Enjoying the Ride	p. 77
Off the Record	p. 80
The Mysterious B7	p. 82
No Pain, No Gain	p. 86
Rest and Recovery	p. 90
Swimming with the Sharks	p. 93
Lifelong Learning	p. 96
The Corporate Connection	p. 99
The Media	p. 103
Public Relations	p. 107
Paradigms, Boxes, Fences, and the Like	p. 109
Inspiration	p. 112
Fans	p. 114
Nowhere People	p. 116
Bad Influences	p. 118
Drugs	p. 121
Expansion	p. 125
Accessibility	p. 128
Is It Over?	p. 131
Advice	p. 133
Positive Attitude	p. 136
Second Wind	p. 138
Continuing Commitment	p. 140
Delegate, Delegate, Delegate	p. 143
The Masterpiece	p. 146
Meeting Your Heroes	p. 149
The Frustrated Partner Syndrome	p. 152
Riding the Downturn	p. 157
Confidentiality	p. 160
Christmas and Religion	p. 163
Fun	p. 167
Meditation	p. 170
Death	p. 174
Emotions	p. 178
Laying an Egg	p. 182
If You've Got Trouble	p. 186
Stay Focused on Your Strengths	p. 189
Losing Sight of the Goal	p. 192
It Doesn't Get Any Easier	p. 195
Mutual Respect and Appreciation	p. 199
Spouses and Significant Others	p. 201
Company Retreats	p. 205
When Leaders Lose It-Adolescent Behavior	p. 207
Disagreements and Conflict Resolution	p. 210
Becoming a Burden	p. 213
Gangster Management	p. 216
Bailing Out on Bad Financial Investments	p. 220
Politics	p. 222
Me Against Them	p. 225
Taking Control	p. 228
Recruiting	p. 231
Diversity	p. 234
Depression	p. 237
Self-evaluation	p. 240
Be What You Are (Were)	p. 242
Gimmickry and Fools	p. 245
Game Face	p. 248
Greed	p. 250
Limbo	p. 253
Reincarnation	p. 255
Deconstruction, not Destruction	p. 257
Partners at War	p. 259
Philanthropy	p. 261
Establishing Your Legacy	p. 264
Old Friends, New Deals	p. 267
Sex	p. 269
Children	p. 271
Take Inventory	p. 274
Life at the Top	p. 276
Perspective	p. 278
The Unconditionally Loyal	p. 280
Passing the Torch	p. 283
Rest	p. 285
Retirement	p. 287
The End	p. 289
Index	p. 293
Table of Contents provided by Ingram. All Rights Reserved.

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Table of Contents

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