Content Strategy for the Web

This book is the key to delivering useful, usable content to your online audiences, when and where they need it most.- Delivers the knowledge to plan for and implement a successful online content strategy- Shows which tools are available and how to use them to plan for, create and govern online content.- The only book that gives practical advice on staffing and resource allocation for web editorial roles and responsibilities. Companies and agencies spend months and millions of dollars on how they'll deliver content online, yet allocate very few resources toward planning for, creating, and governing the content itself. Content Strategy for the Web can help in delivering useful, usable content to online audiences, when and where they need it most. Focusing on the user experience as it relates to content strategy, this book defines content strategy, its business value, and why so many web projects implode in the content development phase. It provides simple ways to introduce content strategy into the user experience design process. Readers get solid, practical advice on staffing and resource allocation for content-related roles and responsibilities and learn about the easy-to-use tools that are necessary to plan for, create, and govern online content.

Kristina Halvorson is the founder and president of Brain Traffic, a nationally-renowned agency specializing in content strategy and writing for the web.

Widely recognized as one of the country’s leading content strategists, Kristina speaks regularly to audiences around the world about how to deliver useful, usable content online, where and when your customers need it most. She has led content projects for hundreds of websites across dozens of industries. Her presentations about web content are consistently given top ratings at conferences and by clients alike.

In 2009, Kristina curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. She lives in St. Paul, Minnesota with her husband and two children.

FOREWORD
INTRODUCTION                            
LEARN
    SOLUTION                         
    PROBLEM  
    DISCIPLINE 
PLAN
    INPUT    
    STRATEGY 
    ARCHITECTURE 
CREATE
    WORKFLOW        
    WRITING
    PUBLISHING
GOVERN
    MEASUREMENT
     RESPONSE
    CULTURE
RESOURCES
ACKNOWLEDGEMENTS