Creating Value Through International Strategy

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Creating Value Through International Strategy by Ariño, Africa; Ghemawat, Pankaj; Ricart, Joan Enric, 9781403934727
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9781403934727 | 140393472X
  • Cover: Hardcover
  • Copyright: 1/15/2005

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Everyday, more and more companies embark on international business. Through a collection of articles by leading scholars in International Business this book answers fundamental questions such as: How do companies create value through global strategy? What are the sources of value creation? How do companies organize themselves and manage the process of international expansion? How does location specificity matter in this process? Creating Value through Global Strategy will be of interest to academics and professionals in international business and management.

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