Creative Execution What Great Leaders Do to Unleash Bold Thinking and Innovation

You are a business leader, and you have a problem. That problem might be declining market share, disengaged employees, or fierce competition from a start-up in India. Whatever the problem, your business is struggling instead of thriving - and you are concerned for the welfare of your employees and stakeholders. So, what can this book do for you? Eric Beaudan, who has consulted with clients both large and small as the global Leadership Practice Leader at Odgers Berndtson, can give you something to think about. It's a model for getting a conversation started around leadership and innovation called Creative Execution. It is a synthesis of game-changing inspired ideas that leaders have used to win against the odds - from Alexander the Great and Admiral Nelson to Google and Toyota - to re-invent their strategies and inspire people. Creative Execution bridges the gap between strategy, execution and leadership with practical steps and case studies that tell a powerful story. Creative Execution has five elements: 1) nurturing the creative process to come up with a unique strategy; 2) the fostering of candid dialogue across the organization; 3) spelling out clear roles and accountabilities; 4) taking bold action; and 5) being visible as a leader. Too often companies are handcuffed because they are relying on outside advisors to help them generate new ideas, when they should be engaging their people. Too often strategy is not clearly linked to the organization's execution and leadership capabilities, and any attempt to engage a larger constituency is foiled. Paralysis hinders taking action, and needs to be overcome by empowering people to think creatively and resolve challenges as they emerge. Leaders must continually articulate their strategy, listen to feedback, and get into the trenches with their employees and customers to know first-hand the impact of their decisions. The stories of uncommon leadership tactics that are the hallmark of the extraordinary leaders profiled in this book, coupled with proprietary research and firsthand experience with clients across the globe, create a book replete with tactics, strategies and calls to action to help any organization shape and apply its own Creative Execution process--the fundamental function of leadership. Tap into the potential in your organization and overcome the odds that you are facing today-by developing your own formula for Creative Execution.