Data Driven Business Decisions

Grounded in a solid business context with an emphasis on data-driven decision making, Data and Decisions for MBAs presents a down-to-earth treatment of the essentials of statistics. The book introduces chapters with a deeply contextual motivating example, followed by further details, raw data, and motivating insights. The author includes algebraic notation only when necessary and/or useful and presents both the pros and cons of statistical methods. Excel, StatPro, and Treeplan are showcased throughout the book for MBA students at the beginning graduate level or for on-the-job practitioners.