Diffusion of Innovations

Since the first edition of this landmark book was published in 1962,

Everett Rogers's name has become "virtually synonymous with the study

of diffusion of innovations," according to Choice. The second and

third editions of Diffusion of Innovat

Everett M. Rogers is Distinguished Professor in the Department of Communication and Journalism at the University of New Mexico (UNM).

Preface
CHAPTER 1. ELEMENTS OF DIFFUSION
CHAPTER 2. A HISTORY OF DIFFUSION RESEARCH
CHAPTER 3. CONTRIBUTIONS AND CRITICISMS OF DIFFUSION RESEARCH
CHAPTER 4. THE GENERATION OF INNOVATIONS
CHAPTER 5. THE INNOVATION-DECISION PROCESS
CHAPTER 6. ATTRIBUTES OF INNOVATIONS AND THEIR RATE OF ADOPTION
CHAPTER 7. INNOVATIVENESS AND ADOPTER CATEGORIES
CHAPTER 8. DIFFUSION NETWORKS
CHAPTER 9. THE CHANGE AGENT
CHAPTER 10. INNOVATION IN ORGANIZATIONS
CHAPTER 11. CONSEQUENCES OF INNOVATIONS
Bibliography
Name Index
Subject Index
About the Author

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Diffusion of Innovations

Summary

Author Biography

Table of Contents

Supplemental Materials