Digital Organizations Manufacturing Scripts, Performativity and Semiopolitics

In what sort of assemblages, the strategies and digital policies in organization are made? Beyond digital mantras and management slogans/fictions, what is the concrete factory of information management system? What are the parts of the human and no human actors? Is it possible to create a new approach to understand how work change (or not), to explore the potential for a social and cognitive innovation way, considering simultaneously the increase of Data Management and the organizational analytics?

Introduction ix

Chapter 1. Manufacturing the Organization, Manufacturing Scripts 1

1.1. Pragmatic sociology and the pragmatism of scripts 1

1.1.1. A few requirements 1

1.1.2. A few trials 9

1.1.3. Following the scripts in action 12

1.2. Setting the stage 21

1.2.1. Two gray suits at the Belmont bar 21

1.2.2. A parade of participants 24

1.3. Moeva “Beta”: building a theatre of operations 28

1.3.1. The English temptation and the IBM test 28

1.3.2. “We want to think for ourselves!” 30

1.3.3. Writing the management script: its manufactured-manufacturing making 33

1.3.4. What happens in a recruiter’s office? 37

1.4. Extension and celebration 39

1.4.1. Going forward, even blindly 39

1.4.2. Making newcomers into allies 40

1.4.3. The first debates 42

1.4.4. Self-glorification: setting the stage for September 2001 45

1.5. Years of continuous developments and testing 47

1.5.1. The intranet mobility takes over the transformation of the modes of cooperation 47

1.5.2. Third identity and access policies 49

1.5.3. In search of external recognition 50

1.5.4. “Villepin’s 100 days” 51

1.5.5. Conflicts and paths of rationalities 54

1.6. The designation and description of the scripts 58

1.6.1. Scripts put to the test of professional criticism 58

1.6.2. Naming and distinguishing scripts 64

1.7. Models 70

1.7.1. Cycles and dynamics 70

1.7.2. Other dynamics 75

Chapter 2. Performation: Out of Bounds (and Beyond Language) 81

2.1. The question of performativity, at the heart of the production of digital organizations 81

2.1.1. Inheritance and openings 81

2.1.2. On the extension of performation 97

2.1.3. Performation: a discussion on the proposed configurations of M. Callon 101

2.2. Digital organizational assemblages: towards a general narratique 106

2.2.1. Stories: Theorico-orthodox and desirable performations 106

2.2.2. The narratique: self-referentiality and autopoiesis dimensions 115

2.2.3. Narrative and celebratory practices (examples of intranets) 121

2.2.4. Hetero-poietic narratives connected to outside forces 128

2.2.5. “Revolutionary” narratives and innovative reasoning 134

2.2.6. From a “network-centric” narrative to a “data-centric” narrative: the breviary of recent years 140

2.3. The case of Open Data public policies: the processes of performation at work 157

2.3.1. On maintaining the desire for data and barometers 158

2.3.2. Visualizations and format pivots: techno-political writings 166

Chapter 3. Monitoring Assemblages and their Semiopolitics in Action 173

3.1. Interfaces and semiopolitical regimes 173

3.1.1. Machines and interfaces: some pointers 174

3.1.2. Molar/molecular and D/T/R 179

3.1.3. Organizational semiopolitic regimes 184

3.1.4. A digital and organizational spatium 198

3.1.5. Case study: digital discrimination at work 207

3.2. Corporate sociodigital economy 217

3.2.1. Data management and social engineering 217

3.2.2. Views of the network 223

3.2.3. Opacity/transparency 224

3.2.4. Recommendations 226

3.2.5. Graphs 228

3.2.6. Organizational network analysis 230

3.3. Prospects for the analysis of sociodigital assemblages 232

3.3.1. A polemology of networks? 232

3.3.2. Conflicts in networks: employees on the Web 234

3.3.3. Digital methods at work 245

3.3.4. Inhabiting and describing the assemblages: a program in the service of the analyses of the organization and managerial approaches involving digital humanities 262

Bibliography 273

Index 291

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