Effective E-Mail Marketing : The Complete Guide to Creating Successful Campaigns
, by Lewis, Herschell GordonNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780814471470 | 0814471471
- Cover: Paperback
- Copyright: 6/17/2002
This dynamic book dispenses with incomprehensible theories and conflicting rules to explore real-life examples of e-mail campaign successes and failures--explaining exactly why each soared or sank.