Essentials of Marketing

, by ; ;
Essentials of Marketing by Lamb, Charles W.; Hair, Joe F.; McDaniel, Carl, 9780538478342
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780538478342 | 0538478349
  • Cover: Paperback
  • Copyright: 1/1/2011

  • Rent

    (Recommended)

    $63.65
     
    Term
    Due
    Price
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.
  • Buy Used

    In Stock Usually Ships in 24 Hours.

    $4.32
  • Buy New

    Currently Available, Usually Ships in 24-48 Hours

    $202.91
  • eBook

    eTextBook from VitalSource Icon

    Available Instantly

    Online: 180 Days

    Downloadable: 180 Days

    $49.49

Achieve marketing success with the best up-to-the-minute coverage of key marketing topics in this complete, yet brief, ESSENTIALS OF MARKETING, 7E by award-winning authors Lamb/Hair/McDaniel. This edition's fresh, streamlined design focuses on captivating examples and innovative applications that ensure readers not only understand marketing concepts, but also know how to effectively apply concepts to actual business practices. This edition visually illustrates key marketing concepts and showcases the customer experience with an engaging writing style punctuated by the most recent marketing statistics and figures. A new appendix and exercises further prepare readers with the skills to build a professional marketing plan for success.
Loading Icon

Please wait while the item is added to your bag...
Continue Shopping Button
Checkout Button
Loading Icon
Continue Shopping Button