The Expressive Organization Linking Identity, Reputation, and the Corporate Brand
, by Schulz, Majken; Hatch, Mary Jo; Larsen, Mogens HoltenNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780198297796 | 0198297793
- Cover: Paperback
- Copyright: 11/2/2000
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such as: How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?