Be Fearless 5 Principles for a Life of Breakthroughs and Purpose

Be Fearless is researched-based call to action for those seeking to live extraordinary lives and bring about transformational change.

LOS ANGELES TIMES BESTSELLER * NATIONAL BESTSELLER

Weaving together storytelling, practical tips and inspiration, the book will teach you how to put the five fearless principles to work so that you too can spark the sorts of remarkable breakthroughs that can impact the world. Philanthropist, investor, and technology pioneer Jean Case brings to life the five Be Fearless principles common to the people and organizations that bring about transformational change.

When National Geographic Chairman Jean Case set out to investigate the core qualities of great change makers, past and present, from inventors to revolutionaries, she found five surprising traits they all had in common. These weren’t wealth, privilege, or even genius. What all of these exceptional men and women shared was that they had chosen to make a “big bet,” take bold risks, learn from their failures, reach beyond their bubbles, and let urgency conquer fear.

Throughout Be Fearless, Jean vividly illustrates these principles through storytelling—from her own transformational life experiences, to Jane Goodall’s remarkable breakthroughs in understanding and protecting chimpanzees, to celebrity chef José Andrés’ decision to be a “first responder” and take his kitchen to the sites of devastating hurricanes to feed the hungry, to Madame C.J. Walker’s vision to build a hair care empire that would employ thousands across the country, and more. She shares new insights to stories you might think you know—like Airbnb’s tale of starting from scratch to transform the hospitality industry, to John F. Kennedy’s history-making moonshot—and gems from changemakers you’ve never heard of. Be Fearless features a compelling foreword from Jane Goodall saying “there is no time in history when it has been more important to Be Fearless” and a new afterword with stories of people inspired to take action after reading the book.

Jean Case, the first female Chairman of the National Geographic Society in its 131-year history and CEO of the Case Foundation, is a businesswoman, philanthropist, investor, and internet and impact investing pioneer who advocates for the importance of embracing a more fearless approach to innovate and bring about transformational breakthroughs. Her career in the private sector spanned nearly two decades before co-founding the Case Foundation in 1997. Before the Case Foundation, she was a senior executive at America Online, Inc. where she directed the marketing and branding that helped bring AOL to the masses. In addition, Jean currently serves on the boards of National Geographic Partners and the White House Historical Association, as well as on the advisory boards of the Brain Trust Accelerator Fund, Smithsonian American Women’s History Initiative and Georgetown University’s Beeck Center for Social Impact and Innovation. She was elected to the American Academy of Arts and Sciences in 2016 and has received honorary degrees from Indiana University and George Mason University. Be Fearless: 5 Principles for a Life of Breakthroughs and Purpose is her first book.