Getting Funded Proof-of-Concept, Due Diligence, Risk and Reward

Investors receive thousands of business plans, but only a few businesses receive funding. While there are many "how-tos" out there for entrepreneurs, no one has focused on the mind-set, tools, and foundation that are important to investors, and therefore essential to entrepreneurs. Getting Funded examines and develops a framework on which to base a business concept, conduct due diligence research and risk analysis, refine a business model and reformulate a business strategy, and develop a risk and reward structure that protects investment money and incentivizes entrepreneurs to successfully manage the opportunity to create and share value. Getting Funded shows entrepreneurs the tools and framework critical to a venture's success, teaching entrepreneurs to refine their business model and strategy as well as to develop an investment model to improve the investability of the venture and thereby increase the chances of getting funded. Even without the need for external funding, these tools will improve a venture's potential odds of success.

Chandra S. Mishra is Professor of Entrepreneurship in the Department of Management Programs, College of Business, Florida Atlantic University, USA. He is co-author of The Theory of Entrepreneurship (2014). His interests include finance and entrepreneurship, including venture design, venture capital, technology commercialization, incentive compensation, and mergers and acquisitions.

Foreword; Ramona Kay Zachary
PART I: INTRODUCTION
1. Investment Model: An Overview
PART II: IS THE MARKET OPPORTUNITY REAL AND LARGE ENOUGH?
2. Customer Value
3. Market Demand
4. Is the Opportunity Real and Large Enough? Refine the Customer Value Concept
PART III: IS THE BUSINESS MODEL EFFICIENT AND SUSTAINABLE?
5. Business Model Design
6. Financing Stage Milestones
7. Is the Business Model Efficient and Sustainable? Reconfigure the Business Model
PART IV: IS THE REWARD WORTH THE RISK AND EFFORT?
8. Risk and Return
9. Investment Liquidity and Valuation
10. Is the Reward Worth the Risk and Effort? Realign the Incentive Structure