Health Care Market Strategy From Planning to Action

Chapter1 Strategy Development and the Strategic Mindset
Chapter2 Understanding the Strategic, Business, and Marketing Planning Process
Chapter3 The Challenge of a Competitive Marketplace
Chapter4 Step 1: Conducting the Internal/External Assessment
Chapter5 Step 2: Creating the Mission, Vision, and Critical Success Factors
Chapter6 Step 3: The Strategy/Action Match
Chapter7 Step 4: Determining Marketing Actions
Chapter8 Step 5: Integration of the Marketing Plan with the Business Plan and the Strategic Plan
Chapter9 Step 6: The Approval and Monitoring Process
Chapter10 Conclusion
AppendixA Consolidated List of Key Questions to Ask in Analysis
AppendixB Case Study: Sample Strategic Plan and Marketing Plan
AppendixC Case Study Short-Form Consolidated Strategic and Marketing Plan for Smaller Clinical Organizations