Chapter1 Strategy Development and the Strategic Mindset Chapter2 Understanding the Strategic, Business, and Marketing Planning Process Chapter3 The Challenge of a Competitive Marketplace Chapter4 Step 1: Conducting the Internal/External Assessment Chapter5 Step 2: Creating the Mission, Vision, and Critical Success Factors Chapter6 Step 3: The Strategy/Action Match Chapter7 Step 4: Determining Marketing Actions Chapter8 Step 5: Integration of the Marketing Plan with the Business Plan and the Strategic Plan Chapter9 Step 6: The Approval and Monitoring Process Chapter10 Conclusion AppendixA Consolidated List of Key Questions to Ask in Analysis AppendixB Case Study: Sample Strategic Plan and Marketing Plan AppendixC Case Study Short-Form Consolidated Strategic and Marketing Plan for Smaller Clinical Organizations
