Chapter1 Strategy Development and the Strategic Mindset Chapter2 Understanding the Strategic, Business, and Marketing Planning Process Chapter3 The Challenge of a Competitive Marketplace Chapter4 Step 1: Conducting the Internal/External Assessment Chapter5 Step 2: Creating the Mission, Vision, and Critical Success Factors Chapter6 Step 3: The Strategy/Action Match Chapter7 Step 4: Determining Marketing Actions Chapter8 Step 5: Integration of the Marketing Plan with the Business Plan and the Strategic Plan Chapter9 Step 6: The Approval and Monitoring Process Chapter10 Conclusion AppendixA Consolidated List of Key Questions to Ask in Analysis AppendixB Case Study: Sample Strategic Plan and Marketing Plan AppendixC Case Study Short-Form Consolidated Strategic and Marketing Plan for Smaller Clinical Organizations
What is included with this book?
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
Please wait while the item is added to your bag...