Let My People Go Surfing : The Education of a Reluctant Businessman

In his long-awaited memoir, Yvon Chouinard—legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.—shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport’s equipment, Let My People Go Surfingis the story of a man who brought doing good and having grand adventures into the heart of his business life—a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

Yvon Chouinard is founder and owner of Patagonia, Inc. In 2001, along with Craig Matthews, owner of West Yellowstone-'s Blue Ribbon Flies, he started 1% for the Planet, an alliance of businesses that contribute at least one percent of their revenues to groups on a list of approved environmental organizations.