Part 1 Business in a Changing World1 The Dynamics of Business and Economics 22 Business Ethics and Social Responsibility 363 Business in a Borderless World 72Part 2 Starting and Growing a Business4 Options for Organizing Business 1085 Small Business, Entrepreneurship, and Franchising 140Part 3 Managing for Quality and Competitiveness6 The Nature of Management 1707 Organization, Teamwork, and Communication 2008 Managing Operations and Supply Chain 232Part 4 Creating the Human Resource Advantage9 Motivating the Workforce 26610 Managing Human Resources 292Part 5 Marketing: Developing Relationships11 Customer-Driven Marketing 33012 Dimensions of Marketing Strategy 36013 Digital Marketing and Social Networking 396Part 6 Financing the Enterprise14 Accounting and Financial Statements 43015 Money and the Financial System 46616 Financial Management and Securities Markets 496Bonus ChaptersA The Legal and Regulatory Environment 526B Personal Financial Planning 546Glossary 571Indexes 585Appendixes (Available Online and via Create)A Guidelines for the Development of the Business PlanB Personal Career PlanC Risk—The Basics of Risk Management
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