Loose-Leaf for Crafting and Executing Strategy: Concepts and Cases

PART 1 Concepts and Techniques for  Crafting and Executing Strategy 1 What Is Strategy and Why Is It Important?2 Charting a Company’s Direction 3 Evaluating a Company’s External Environment 4 Evaluating a Company’s Resources, Capabilities, and  Competitiveness 5 The Five Generic Competitive Strategies 6 Strengthening a Company’s Competitive Position 7 Strategies for Competing in International  Markets8 Corporate Strategy 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy10 Building an Organization Capable of Good Strategy  Execution: People, Capabilities, and Structure11 Managing Internal Operations 12 Corporate Culture and Leadership 
PART 2 Cases in Crafting and Executing Strategy1 Mystic Monk Coffee2 Airbnb In 2018 C-6 3 Wil’s Grill C-11 4 Costco Wholesale in 2018: Mission, Business Model,  and Strategy C-17 5 Competition in the Craft Beer Industry in 2018 C-41 6 Fixer Upper: Expanding the Magnolia Brand C-51 7 Under Armour’s Turnaround Strategy in 2018:  Efforts to Revive North American Sales and  Profitability C-56 8 MoviePass—Are Subscribers Loving It to  Death? C-80 9 TOMS Shoes: Expanding Its Successful One  For One Business Model C-92 10.Lola’s Market: Capturing A New Generation11 iRobot in 2018: Can the Company Keep the  Magic? C-107 12 Chipotle Mexican Grill’s Strategy in 2018: Will the New CEO Be Able to Rebuild Customer Trust and Revive Sales Growth? C-120 13 Twitter Inc. in 2018: Too Little Too Late? C-138 14 Netflix’s Strategy in 2018: Does the Company Have Sufficient Competitive Strength to Fight Off Aggressive Rivals? C-149 15 Walmart’s Expansion into Specialty Online Retailing C-162 16 Amazon.com, Inc.: Driving Disruptive Change in the U.S. Grocery Market C-171 17 Aliexpress: Can It Mount a Global Challenge to Amazon? C-184 18 Tesla Motors in 2018: Will the New Model 3 Save the Company? C-191 19 Mattel Incorporated in 2018: Can Ynon Kreiz Save the Toys? C-216 20 Shearwater Adventures Ltd. C-232 21 TJX Companies: It’s Strategy in Off-Price Home Accessories and Apparel Retailing C-240 22 IKEA’s International Marketing Strategy in China C-251 23 PepsiCo’s Diversification Strategy in 2018: Will the Company’s New Businesses Restore its Growth? C-265 24 The Walt Disney Company: Its Diversification Strategy in 2018 C-277 25 Robin Hood C-291 26 Dilemma at Devil’s Den C-293 27 Nucor Corporation in 2018: Contending with the Challenges of Low-Cost Foreign Imports and Launching  Initiatives to Grow Sales and Market Share C-296 28 Vail Resorts, Inc. C-331 29 Starbucks in 2018: Striving for Operational Excellence and Innovation Agility C-351 30 Concussions in Collegiate and Professional Football: Who Has Responsibility to Protect Players? C-377 31 Chaos at Uber: The New CEO’s Challenge C-392 32 Profiting from Pain: Business and the U.S. Opioid Epidemic C-406