Preface vi 1 Introduction 1PART ONE Industry Dynamics of Technological Innovation 13 2 Sources of Innovation 153 Types and Patterns of Innovation 434 Standards Battles and Design Dominance 675 Timing of Entry 89PART TWO Formulating Technological Innovation Strategy 1076 Defining the Organizationís Strategic Direction 109 7 Choosing Innovation Projects 129 8 Collaboration Strategies 153 9 Protecting Innovation 183PART THREE Implementing Technological Innovation Strategy 209 10 Organizing for Innovation 21111 Managing the New Product Development Process 235 12 Managing New Product Development Teams 265 13 Crafting a Deployment Strategy 283
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