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The Manager's Guide to Distribution Channels

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The Manager's Guide to Distribution Channels by Gorchels, Linda; Marien, Edward; West, Chuck, 9780071428682
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  • ISBN: 9780071428682 | 0071428682
  • Cover: Hardcover
  • Copyright: 5/7/2004
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Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers.The Manager's Guide to Distribution Channelsprovides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.

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