Managing Electronic Media: Making, Marketing, and Moving Digital Content

, by ;
Managing Electronic Media: Making, Marketing, and Moving Digital Content by Van Tassel; Joan, 9780240810201
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780240810201 | 0240810201
  • Cover: Nonspecific Binding
  • Copyright: 3/3/2010
  • Rent Textbook

    (Recommended)

    $58.62
    Rent Book Button
     
    Term
    Due
    Price
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.
  • Buy Used Textbook

    Usually Ships in 2-4 Business Days

    $49.20
    Buy Used Button
  • Buy New Textbook

    Usually Ships in 3-5 Business Days

    $64.95
    Buy New Button
  • eTextbook

    eTextBook from VitalSource Icon

    Available Instantly

    Online: 180 Days

    Downloadable: 180 Days

    $36.28
    Buy eBook Button
This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network. * Arm yourself with the tools to succeed in content-producing organizations--a growing industrial sector that brings in more revenue to the U.S. than any other industry * Understand contemporary media management as it is really practiced * Learn how managers plan, produce, and profit from high-value content

You might also enjoy...

Loading Icon

Please wait while the item is added to your bag...
Continue Shopping Button
Checkout Button
Loading Icon
Continue Shopping Button