Marketing for Nonprofit Organizations Insights and Innovations

, by
Marketing for Nonprofit Organizations Insights and Innovations by Landreth Grau, Stacy, 9780190090807
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780190090807 | 0190090804
  • Cover: Paperback
  • Copyright: 1/1/2021

  • Rent


    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.
  • Buy New

    Usually Ships in 3-5 Business Days

  • eBook

    eTextBook from VitalSource Icon

    Available Instantly

    Online: 180 Days

    Downloadable: 180 Days


Successful nonprofit marketing can capture the attention of donors, volunteers, legislators, and service consumers. Recognition like this can lead to a successful organization for years to come. The second edition of Marketing for Nonprofit Organizations provides various strategies to build
upon when marketing for nonprofit and social impact organizations.

Stacy Landreth Grau integrates research-based insights and practice-based innovation with a comprehensive introduction to the basics of marketing for small- and medium-sized organizations. She breaks the academic research into understandable and digestible points within her chapters, making this a
great primer for nonprofit professionals and anyone interested in working for or starting a nonprofit. The book provides readers with an indispensable overview of marketing.

This new edition highlights new and innovative organizations and how they are using methods new to the field. Grau explains the fundamentals of marketing for nonprofits. It is an ideal resource for courses in both business schools and social work programs, as well as nonprofit managers who are ready
to explore new and innovative ways to support their organization. Upon finishing this book, readers will know how to integrate important aspects of marketing into the fabric of an organization's mission, including brand strategy, social media, market research, target audience selection, promotional
tactics, and market valuation.

You might also enjoy...

Loading Icon

Please wait while the item is added to your bag...
Continue Shopping Button
Checkout Button
Loading Icon
Continue Shopping Button