New Products Management

PART ONE Overview and Opportunity Identification/Selection

1. The Strategic Elements of Product Development

2. The New Products Process

3. Opportunity Identification and Selection: Strategic Planning for New Products

PART TWO Concept Generation

4. Creativity and the Product Concept

5. Finding and Solving Customers’ Problems

6. Analytical Attribute Approaches: Introduction and Perceptual Mapping

7. Analytical Attribute Approaches: Trade-off Analysis and Qualitative Techniques

PART THREE Concept/Project Evaluation

8. The Concept Evaluation System

9. Concept Testing

10. The Full Screen

11. Sales Forecasting and Financial Analysis

12. Product Protocol

PART FOUR Development

13. Design

14. Development Team Management

15. Product Use Testing

PART FIVE Launch

16. Strategic Launch Planning

17. Implementation of the Strategic Plan

18. Market Testing

19. Launch Management

20. Public Policy Issues

APPENDIXES

A Sources of Ideas Already Generated

B Other Techniques of Concept Generation

C Small’s Ideation Stimulator Checklist

D The Marketing Plan

E Guidelines for Evaluating a New Products Program

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